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Senior PR Manager
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Apply Position : Senior PR Manager |
Salary : RMB 500 - 1M |
JobRef : 731811 |
Date : 18 March 2011 |
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Minimum Language Requirements :
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Location : Beijing |
• Through collaboration with key stakeholders across the subsidiary or business group develop a Consumer PR/Media Relations strategy, and consumer communications plan.
• Lead integration with key stakeholders (i.e. BMO/CMG/BG,COI,SMSP,LCA) groups on consumer messaging strategy, media plans, stories and image goals across all consumer products and consumer marketing initiatives.
• Through alignment with corporate image agenda, proactively develop compelling consumer story ideas and pitches using local customer research, industry news, technology and lifestyle trends.
• Develop compelling, concise, creative, and credible fact-based consumer messaging to support consumer product PR and image goals.
• Identify and lead the engagement with top influential consumer and lifestyle media and online influencers.
• Evaluate, negotiate and manage PR vendors who support consumer media relations.
• Work closely with the CMG teams and digital marketing groups to build integrated plans that include and embrace digital resources, capabilities and techniques.
• Consumer PR activities.
• Develop communications plan with key stakeholders involved with reactive or crisis situation for all audiences impacted by the situation.
Requirements:
Candidates must have at least 8 years of proven and solid PR experience, a passion for the positive impact of technology, strong project management, and exceptional communication skills. PR experience in a business environment, coupled with knowledge of consumer environment and basic knowledge of software products and services and the technology industry are strongly advised.
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